AlphaBrand StrategiesStrategies for building b2b companies into market leaders |
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Address: 14990 Pristine Drive Colorado Springs, CO. 80921 |
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Phone.: 719 487-7345 Fax.....: 719 791-1748 |
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Web....:
www.alphabrand.com Email..: lon.hendrickson@alphabrand.com |
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Visit www.alphabrand.com for a free copy of the new white paper "Best
Practice Principles for Market Leadership".
About AlphaBrand Strategies: In each market segment-in every market-there is a prized opportunity for one brand to rise to the top and become the leader, the dominant choice . . . the alpha brand. AlphaBrand Strategies is an exciting new marketing company providing strategies and services enabling you to establish a leadership position in an attractive market, and leverage your position of strength to successfully grow your business. AlphaBrand Strategies is committed to helping providers of customer support technology and services grow successfully. We have synthesized the lessons for success and failure and developed a roadmap that will help you create market strength by developing excellence across 10 critical aspects of your business. We call these strategies The 10 Best Practice Principles of Market Leadership. 1. Segment the market 2. Narrow your focus 3. Align business activity 4. Claim the alpha position 5. Integrate communications 6. Leverage on-line 7. Lock-in strategic partners 8. Expand the segment 9. Drive market share 10. Attack synergistic markets Our services help you eliminate costly trial and error, and enable you to dramatically increase performance by replacing gradual improvement with rapid results. We will help you grow successfully by working with you to identify and segment market opportunities, become a dominant provider in your target market, and drive brand value. Services include: Strategic Market Planning AlphaBrand Strategies helps clients systematically evaluate market segments to identify desirable business opportunities. Identifying and exploiting a market segment drives the right decisions on all other aspects of the business. Brand Development, Strategy and Programs AlphaBrand Strategies helps clients develop positioning strategies and compelling messages to establish and support your leadership position. Winning the battle of perceptions shortens the purchase cycle, maximizes margins, and increases brand power. Integrated Marketing Programs AlphaBrand Strategies helps clients implement consistent brand messaging and creative execution across all communication channels. Integrated marketing advances your Unique Value Proposition and strengthens your brand. Sales Leads Management AlphaBrand Strategies will help you identify immediate opportunities to improve your leads management process and uncover greater revenue from current activity, and work with you to establish a high-performance leads management program delivering long-term, sustainable results. Strategic Alliance Programs AlphaBrand Strategies helps clients develop an alliance strategy to create access to desirable markets, reduce risks, and generate revenue from business partnerships. Public Relations Programs AlphaBrand Strategies helps clients become the thought leader in your product category-the voice to whom the industry listens for perspective and vision. Creative Services AlphaBrand Strategies also provides concept development, writing, design and project management services to execute integrated marketing activity. |
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